It's Not Easy Being Tween

Who makes Target and Walmart nervous? Tween Brands' Justice, that's who

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Until recently, if you had never heard of Tween Brands Inc., it was because you weren’t a tween. The company’s two clothing labels—Justice and the recently launched Brothers line for boys—are laser-focused at the age 7-14 demo. (If you’re not pestering mom to drive you to the mall, you’re not the target, dude.)

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