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NEW YORK As an industry we are not very good at monetizing the ideas we bring to the world or even celebrating their impact. Without great ideas, our business is just pretty pictures and/or questionable results. To this end, the American Association of Advertising Agencies inherited the Jay Chiat Planning Awards five years ago and, with the help of myself and co-chair Murray Hardie, director of planning at Fallon, re-vamped the evaluation criteria to be less about effectiveness and more about the quality of the thinking.
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