it gets a three for creativity

It was funny and kitschy, but did not seem to be a factor in Al Gore’s drubbing of Bill Bradley in the Iowa caucus last week. Still, ad executive Richard Kirshenbaum quipped that Bradley “buys good work.”
Kirshenbaum, co-chairman at New York agency Kirshenbaum Bond & Partners and part of an ad team working for Bradley, enlisted copywriter Christian Hosford and art director Donnell Johnson to create a print campaign poking fun at Bradley’s basketball roots.
One ad, with an image of Bradley from his days in the New York Knicks, carried the headline,
“Academic scholar, basketball star, presidential candidate.”