Is It a Bird? Is It a Plane? No, It's a Jeep!

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Chrysler Corp. will launch an estimated $100 million campaign next month for its Jeep Grand Cherokee sport utility vehicle with the bold claim that Superman drives one.
The “Jeep. There’s only one” tagline continues, but Grand Cherokee ads get a new themeline: “The most capable sport utility ever.”
Bozell Worldwide, Southfield, Mich.,

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