Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Chrysler Corp. will launch an estimated $100 million campaign next month for its Jeep Grand Cherokee sport utility vehicle with the bold claim that Superman drives one.
The “Jeep. There’s only one” tagline continues, but Grand Cherokee ads get a new themeline: “The most capable sport utility ever.”
Bozell Worldwide, Southfield, Mich., created seven 30-second spots and one 60-second commercial. One spot, “Kent County,” shows a Grand Cherokee leaving the ground and traveling through clouds to a hidden cave, where the driver parks and removes his dry cleaning from the back.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in