IT Alliance Selects Richards

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DALLAS The Richards Group has been awarded the $5 million advertising account of the Information Technology Solution Providers Alliance (ITSPA), a nonprofit group of IT companies, the shop said.

The Dallas agency won strategic and creative duties without a review. The Piland Media Group in Dallas is handling media.

Richards is charged with developing a national brand campaign to advertise ITSPA’s primary mission of helping small and medium-size businesses (SMB) find local solution providers who can help them adopt new technology.

“What

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