Issue Ads to Go Into Overdrive

Post-election advertising is now a bona fide category

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

So long, Mitt. Hello, “Got Debt?”

Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of legislative-issue messaging that’s expected to emerge in the coming weeks and months.

For those thinking that the end of the election meant the end of political ads, think again. In fact, issue advertising during nonelection years has been growing at double-digit rates. Spending on issue ads is forecast to hit $2 billion in 2013, topping the $1.63



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