An Irish Wake for the Bozell Name

Two green Bozell softball jerseys hung proudly from the bar at Limerick House. The Irish pub, on 23rd Street in New York’s Flatiron district, across from the shop’s offices, has served as a watering hole for the Bozell tribe for years. So it was fitting that the place was brimming last Thursday night with current and former staffers who gathered to bid farewell to the Bozell name as the agency prepares to be merged with Lowe.

After the marriage of the Interpublic Group siblings, the 82-year-old Bozell name will remain only on the door of its founding office, the independent Bozell & Jacobs in Omaha, Neb.

“It’s such an old name in advertising. You hate to see it go away,” said one art director. “We’ve gone through a creative resurrection. Hopefully that will carry over to Lowe as well.”

As the patrons muscled their way through the spirited wall-to-wall crowd to refresh their drinks, some Bozell alums posed for pictures, while others reminisced about the good old days. “It’s like a family. Look around,” said one employee who has been with the company for nearly two years.

Although it was very much a celebration of everything Bozell has achieved, a number of staffers couldn’t help but muse about their uncertain future. One had been assured his job was safe, but feared some of his colleagues wouldn’t follow him to Lowe. Others waxed poetic about the retired Bozell jerseys and imagined life in Lowe colors. One staffer was overheard cheering on another: “Now you’ll have to be an all-star on the Lowe softball team.”