By JOHN SPOONER
Strategic Interactive Group (SIG) in Boston is moving forward on a blueprint to expand its operations. The interactive division of direct market experts Bronner Slosberg Humphrey will establish a West Coast office in San Francisco in the next two months, initially to service one of its larger clients, software graphics maker Adobe Systems, San Jose, Calif.
Jon Phillips, SIG’s vice president in charge of strategic measurement and analysis and one of the agency’s five original employees, will move to San Francisco to run the office as general manager.
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