IQ News: Study: CPM Rates Drop As More Sites Seek Ads

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As the number of Web sites seeking advertising continued to grow in 1999, CPM rates declined, reaching a temporary plateau. According to an online advertising report issued by AdKnowledge, a provider of Web marketing management services, the number of ad-seeking sites exploded from 1,424 in December 1998 to 3,347 in 1999, a gain of 135 percent.

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