IQ News: Pop2it Puts Commerce In Context for Sites




A new technology from Pop2it.com puts e-commerce in context. The San Jose, Calif.-based company’s proprietary technology embeds “Shoplets” and “Pop-Ins” into Web pages, so users can click on a word, such as “shoe,” and buy immediately from a pop-up window that doesn’t take them off the page.
“We call it point-of-interest purchase,” said vice president of marketing Paula Cappello.

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