Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Pepsi will embark on a new frontier on the Internet this week with a 3-D, animated banner dubbed Pepsi’s “First Can on Mars.” The ad, an eight-second animation, resembles a commercial more than a static Web advertising banner. It features a Pathfinder-like space vehicle that bumps into a Pepsi can while scanning the red planet.
The campaign launches today with banner buys on the GeoCities and Progressive Networks sites, and also on some sites represented by the DoubleClick advertising network.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in