Pepsi will embark on a new frontier on the Internet this week with a 3-D, animated banner dubbed Pepsi’s “First Can on Mars.” The ad, an eight-second animation, resembles a commercial more than a static Web advertising banner. It features a Pathfinder-like space vehicle that bumps into a Pepsi can while scanning the red planet.
The campaign launches today with banner buys on the GeoCities and Progressive Networks sites, and also on some sites represented by the DoubleClick advertising network.
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