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Looking to tap into an estimated 50 million foreign-born, second- generation Americans, El Segundo, Calif.-based Netsperanto.com this month will launch eight stand-alone Internet communities targeting diverse audiences.
The native and English language sites include: CUGnet.com (Chinese), iJeepney.com (Filipino), Kcities.com (Korean), RussianPlanet.com (Russian), iPolonia.com (Polish), IndusVillange.com (Indian), Omely.com (Vietnamese) and iStudentNet.com (international students).
Each site will feature chat rooms, message boards, videos, audio, dating services, personalized home pages, Web publishing tools and e-commerce, in addition to news (from Reuters), entertainment (soap operas to be determined) and original local content germane to the ethnic group, according to Nita Song, vice president of corporate affairs for Netsperanto.
“Most international sites focus on a global market,” said Song.
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