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MTV Networks Online today is expected to announce the formation of a consolidated advertising sales group, a move the online arm of New York-based MTV Networks hopes will allow it to better address the specific needs of advertisers looking to enter the online space. The new ad sales division will service online subsidiaries MTVi and Nickelodeon Online.
Peggy Mansfield, formerly vice president and publisher of Nickelodeon MediaWorks, is being named senior vice president of advertising sales for MTV Networks Online.
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