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With the crucial holiday gift-giving season looming, Macy’s and Clinique are both launching their largest-ever online direct sales initiatives next month.
Macy’s kicks off year two of its online holiday presence with a new look www.macys.com that includes gift-giving suggestions. Dubbed “Bright Ideas,” the area will offer products that will only be available through the Web site.
Macy’s plans an online promotion campaign that includes banner buys on Yahoo! and possibly other search engines as well as sites targeted to women, said Susan Finkelstein, vice president of special services at Macy’s West.
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