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Ann Kirschner, vice president of NFL Interactive, recalls feeling like “the lone voice in the wilderness” walking the halls of the league’s Park Avenue headquarters. “I’m still doing a lot of evangelizing” to league officials and team owners, she says. “But now the question is: ‘Are we doing enough?’ Not: ‘Are we doing too much?'”
It was in 1994, after successfully launching NFL Sunday Ticket–the league’s satellite TV broadcast package–that she turned her focus toward the Internet as the next uncharted broadcast medium for the league.
“I think a lot of them thought I was crazy,”...

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