Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
HomePoint.com this week breaks an $8 million print and radio effort to introduce its new positioning to online shoppers. The campaign, its first national effort, features actor Martin Mull and uses the tagline, “You get the point.”
The company expanded its offerings on June 24, changing its name from FurniturePoint.com to Homepoint.com to reflect that it is now an umbrella site for WallArt.com, FurniturePoint.com, LightingPoint.com and AccessoryPoint.com. The site’s target is the 25- to 54-year-old computer user.
Ads were created by Erwin-Penland, HomePoint.com’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in