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Hearst New Media and Technology’s HomeArts Network (www.homearts.com) will rename its marketplace area on the week of Nov. 17. The expanded channel, called “Go Shopping,” marks a revamping of commerce efforts on the HomeArts Network.
Go Shopping will be the tenth channel on the site, following such offerings as Eats, KissNet and Money Minded, about food, relationships and finance, respectively. The HomeArts audience is predominantly female, 70 percent married, with a median age of 37 and a median income of $58,000.
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