IQ News: Forbes.com Names CEO




Forbes.com, the online unit of New York-based business media company Forbes Inc., tapped Jeffrey M. Killeen, a former barnesandnoble.com executive, for the newly minted post of chief executive officer. Killeen will oversee the strategic and operational growth of Forbes.com, which launched in 1997 and now boasts nearly 3.3 million visits per month.
“My attraction to Forbes.com was the uniqueness and power of three things: the brand, the content portfolio and the audience demographics,” said Killeen. “From my perspective, a very large and very important Internet business can be built from a foundation of those assets.”
Formerly chief operating officer at online books e-tailer barnesandnoble.com, Killeen oversaw the development of B&N’s Internet unit, which had originally idled while its nothing-but-Net rival Amazon.com gobbled up market share. Under Killeen’s watch, barnesandnoble.com saw a five-fold increase in revenue. The site now boasts over 2 million users.
Forbes COO Timothy C. Forbes called Killeen “a seasoned talent and leader” in a statement released last week. “He brings a combination of business acumen, creativity and vast experience in all aspects of Web development and operations.”
Killeen said he hopes to develop new products and forge new content alliances and partnerships, though he could not be specific about upcoming plans. “The content perspective [at Forbes.com] is not only personal finance and business management in focus, but we also have a very strong technology focus,” said Killeen. “We will take a real hard look at any content and commerce initiatives that are synergistic with our audience.”
Forbes.com currently hosts the online edition of flagship business magazine Forbes, as well as Forbes Digital Tool, an original online publication covering the technology business.