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Leveraging its real-time ad-serving capabilities, San Francisco-based ad network Flycast today launches Flycast AdLab, a formal test process that lets agencies and advertisers pit different banner executions against each other.
“We’ve always focused on response-oriented advertising,” Flycast’s vice president of marketing Lyn Chitow Oakes pointed out. “The majority of advertisers who are interested in ROI follow direct marketing principles, which is to test, test and test [again]. The AdLab program allows them to mirror the same principals they use offline, to continually test and add value to their campaigns.”
AdLab gives advertisers a standardized process and report, the Fly Index, so that tests run at different times can be compared against each other.
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