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Concrete Media, New York, has purchased Filmfinder.com, a Web site for “intelligent” recommendations of movies, from the Cambridge, Mass.-based Firefly Network. Concrete will maintain a stand-alone Filmfinder, but will also fold the service into its Girls on Film site (www.girlsonfilm.com), with plans to build an entire network for women, also using Firefly’s software.
Firefly first launched its Filmfinder.com service in March, 1996. The site was Firefly’s second to showcase its well-publicized personalization and community-building software. The first, a music site called Firefly.com
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