Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Tout P&G, Petopia
Striking a blow for clean freaks and animal lovers everywhere, Extempo, a technology company that develops intelligent interactive guides for Web sites, today launched a Mr. Clean character created for the Procter & Gamble icon and a Virtual Jack dog character designed for Petopia.com.
The Mr. Clean character, located at www.mrclean.com, answers burning questions such as “How do I get the mold out of my tile grout?” Virtual Jack, who resides at www.petopia.com, offers Netsurfers a unique take on a dog’s life.
“We get thousands of cleaning-type questions every month on our phone lines,” said Damon Jones, a spokesman for Cincinnati-based Procter & Gamble.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in