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Bloomberg L.P., the New York-based media company specializing in financial information and news broadcasting over a closed network, is setting its sights on the Internet. Today, the company will launch Bloomberg Interactive Television, a video feed of both live and archived news that will be Web-cast at www.bloomberg.com. Bloomberg executives hope that in making some of its content available to a broader audience, it can expand its media presence and woo blue-chip advertisers.
Unlike CNBC’s live Net broadcast feed that was launched last month, Bloomberg Interactive Television will be accessible to anyone with a 28.8
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