IQ News: Dunkin' Donuts Bakes Up Online Campaign For Coolatta




In a first for the 3,700-store Dunkin’ Donuts chain, franchisees in the Boston area have allocated money from their local media budget to promote iced-coffee beverage Coolatta this summer on a number of New England-themed Web sites. The summer-long campaign, coordinated by Cone Communications, Boston, will seek to drive wired New Englanders into the more than 1,100 area Dunkin’ Donuts shops.
The campaign marks the Randolph, Mass.-based

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