Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In a first for the 3,700-store Dunkin’ Donuts chain, franchisees in the Boston area have allocated money from their local media budget to promote iced-coffee beverage Coolatta this summer on a number of New England-themed Web sites. The summer-long campaign, coordinated by Cone Communications, Boston, will seek to drive wired New Englanders into the more than 1,100 area Dunkin’ Donuts shops.
The campaign marks the Randolph, Mass.-based company’s biggest Internet marketing effort to date. At the suggestion of Cone, the chain opted to eschew building a corporate Web site in favor of an elaborate link of mini promotional sites.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in