Packaged-goods companies defy Web pundits.
Consider this quote: “Digitization, the new technology, the convergence of computing and telecommunications sciences, the plunging unit costs of [personal computers], rising levels of disposable income and the deregulation of the airwaves all mean that simple, one-way mass communication has its best and biggest days behind it.”
Sound like a report from MIT’s Media Lab? Or some wishful thinking from a high-tech agency? Nope.