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Apparel companies Bugle Boy and The Gap will slog it out in the virtual aisles of cyberspace this Christmas season. Bugle Boy plans to launch “Virtual Store” today, while The Gap, after hinting about it for months, went live late last week with a Gap Online store.
“The Bugle Boy Virtual Store” will offer hundreds of styles and fashions on www.bugleboy.com at discounted prices, matching those in Bugle Boy’s 150 or so owned-and-operated stores.
The Simi Valley, Calif.-based
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