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You’ve Got Nirve
Internet-only action sports company Nirve launches its Web site today. The Fountain Valley, Calif.-based firm targets Gen Y sports enthusiasts with online entertainment, such as music, games, contests and giveaways. Founded by Bill Duehring, former chief operating officer of GT Bicycles, Santa Ana, Calif., Nirve will roll out an e-commerce area in the fall, featuring an in-house line of premium bikes, snowboards, skateboards, wakeboards and surfboards.

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