IQ News: Deadline

WB Shows Sandler Short
Warner Bros. Online released “The Peeper,” starring Adam Sandler, a 6.5 minute animated short created expressly for the Web that marks the first time the entertainment hub has worked with a star to produce directly for the Web. The soundtrack comes from Sandler’s upcoming comedy CD, to be released by Warner Bros. Records on Sept. 23. The animation will be viewable at,, and community site To promote the short, Warner Bros. Online is purchasing online ads, an unusual move for the WB, with placements not yet announced.

plan Automates RFPs
Online market research firm plan, Stamford, Conn., today launches the RFP Network, a service that automates the process of issuing online media buying proposals for agencies. Based on a standardized, template-driven format with a database of standard questions, the execution and distribution are done electronically to add uniformity to the process.

Hitting the Links
Web discussion community RemarQ, San Jose, Calif., is offering a new ad model that inserts relevant links into users’ messages. Advertisers can buy keywords
within specific topics, adding a link to the word within the message or adding a brief message and link below it. The avail launches with ads from travel site MSN Expedia, auction site eBay and Web connectivity provider Above.Net.

Asia Welcomes Modem
Norwalk, Conn.-based Modem Media.Poppe Tyson’s 60-day-old Tokyo office landed work from Coca-Cola and IBM as well as General Electric, part of GE’s overall $11 million commitment to work with the agency. The Tokyo office numbers some 27 employees.