IQ News: Deadline

New Mickey Style
Disney Online will relaunch its flagship site,, today. The new design features added online shopping opportunities and organizes content into four main channels: Today Disney, Family, Kids and Shows. Separately, Scott Schiller, former vice president of advertising and partnership marketing, at Sony Online Ventures, has joined Disney Online as VP, advertising and sponsorship sales.

Absolut Narrowing
TBWA Chiat/Day, New York, has narrowed the number of agencies in the review it is conducting on behalf of client Absolut Vodka. Still in the running are Red Sky Interactive, San Francisco, and Spray Interactive, Stockholm, Sweden, sources said. Agencies have been told a decision is expected Nov. 7. Agency officials could not be reached for comment.

Next Step: Levi’s Review
Levi Strauss & Co., San Francisco, has finished hearing presentations from the agencies in its interactive agency of record review. The shops are: Digital Evolution, Los Angeles, and CKS Group, Ikonic, and Organic Online, all San Francisco. A decision is expected by midmonth.

Game on Music Sites
Sega kicks off a two-month interstitial sponsorship of “Question of the Day” on SonicNet next week. The move underscores Sega’s desire to move beyond game sites in its online promotion.