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Saatchi & Saatchi Advertising is expected to make public its plans for a new online media unit, called Darwin Digital, next week.
Saatchi is planning to announce, among other developments, the hiring of former Saatchi new media executive Audrey Fleisher as the unit’s executive creative director, and an online alliance with an educational firm so that it may offer kid- and education-oriented Web sites for clients.
As expected [Adweek, May 5], Darwin Digital will be run by Saatchi & Saatchi Interactive vice president Coby O’Brien, who will report to Tony Dalton, who is vice chairman of Saatch & Saatchi North America.
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