IQ News: Cythere Adds Gen Y to Evian Mix in Online Effort

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Evian, the French bottled-water brand, has again tapped New York-based interactive shop Cythere to infuse the L’original section of its 2-year-old consumer Web site with a new Gen Y focus on music, extreme sports and entertainment.
“We wanted to add more depth and interactivity to evian.com,”

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