IQ News: Cool Tool - Banner Daze

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New ad vehicle fights the banner ad clickthrough dilemma.
Some companies stand immobilized over the current state of online advertising. Others scratch their heads over the weak performance of the oft-ignored banner ad. Still others sweat and strategize over the next big thing in the interactive ad arena.
For San Francisco-based Organic, it’s none of the above. Realizing that the pervasive problem of ineffective online advertising can’t be solved in a day, the interactive agency’s New York office has developed an interim solution.




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