IQ News: Cool Tool - Ad Saver

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

ClicVU’s technology lets users bookmark banner ads for later consumption. By Karl Greenberg
Clickthrough rates, as low as half a percent these days, may be entering a period of global cooling, but ClicVU–a provider of delivery, viewing, and management technologies for banner advertising–hopes to warm things up a bit. To achieve that, company founders Michael Cassara and Justin Greene are counting on ClicVU’s “time-shifted advertising” model, which allows users to essentially bookmark banner ads for later viewing.
Cassara, ClicVU’s chief executive officer, says the company’s eponymously named server-based app–launched last week–will be a product everyone wants.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in