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As the president, CEO and founder of e2 Communications, a Dallas-based e-mail marketing company, Jeffrey Farris understands the ABCs of building online relationships via consumers’ e-mail boxes. Here, he offers tips to businesses looking to capitalize on the craze without being labeled a sender of spam.–Ann M. Mack
IQ: Why should a company launch an e-mail campaign?
Jeffrey Farris: E-mail works better than any other medium. It is a cost-effective way to send information out in a timely manner, produce a qualified audience and follow-up with that audience.
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