IQ News: Bits

Imagine Media this week will launch ChickClick, a commercial network of 20 independent, female-focused sites, which will split ad revenues with site creators. The Web sites will include Riotgrrl, GrrlGamer, Fresh and others that target young women with topics ranging from snowboarding to high school trauma, bad dates, women in music and health.
Sportsline USA last week sold its tenth and final Olympic sponsorship on to Sony’s digital camera division. Sony joins Xerox, Preview Travel, Bugle Boy, Anheuser-Busch and others.
Macy’s Department Stores reported last week that 1997 Christmas sales on amounted to a more than 400% increase over the previous year. The company refused to disclose overall Web sales. It did say an equal number of men and women purchased merchandise on its site.
Starwave Corp. plans to commercialize its Web site production tools, which are now the building blocks for ESPN SportsZone and Five tools for Web publishing, e-commerce, ad management, Web traffic analysis and database management will be included in one package.
AOL Studios launched Digital City New York last week. The site on the Web ( and on AOL is the 32nd local site in the Digital City network. Content partners include NY1 and Playbill; advertisers include American Express, Acura and Sony Pictures.
As part of a recent sponsorship deal on the ADSmart Network, American Honda Motor Company, Torrance, Calif., will get its brand icon converted into an Internet radio tuner. The deal marks the introduction of a new ADSmart service called “advertising sponsored applications.” The first sponsorship will stream audio from bands featured on the Internet Underground Music Archive,
New York-based Think New Ideas, a member of Omnicom’s Communicade unit, reported profitability and doubled revenues for the second half of 1997. Net income for that period reached $534,000.
Adrienne Mand has joined IQ News as reporter, covering new media agencies. She can be reached by email at amand Her phone number is (212) 536-1422.