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An audit by RelevantKnowledge, Atlanta, has found that media buys over Flycast Communications’ network of more than 350 Web sites potentially reach 31 percent of the United States Web audience. Flycast, based in Chicago, provides real-time ad buying and selling for interactive advertisers.
Sandler New Media, New York, a development and marketing company, has become part of US Interactive, Malvern, Pa. Susan Sandler, president of Sandler New Media, is now vice president of digital brand strategies at US Interactive.
First USA, Wilmington, Del.,
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