IQ News: Bits

An audit by RelevantKnowledge, Atlanta, has found that media buys over Flycast Communications’ network of more than 350 Web sites potentially reach 31 percent of the United States Web audience. Flycast, based in Chicago, provides real-time ad buying and selling for interactive advertisers.
Sandler New Media, New York, a development and marketing company, has become part of US Interactive, Malvern, Pa. Susan Sandler, president of Sandler New Media, is now vice president of digital brand strategies at US Interactive.
First USA, Wilmington, Del., has entered into a deal to offer its credit cards in various neighborhoods on GeoCities, Santa Monica, Calif. As part of the one-year deal, First USA cards will be offered to homesteaders and visitors through keyword searches and through banner ads in 40 special interest areas on GeoCities.
wKaufman Patricof Enterprises, New York, has opened a Los Angeles office specializing in high bandwidth audiovisual content for set-top and cable modem users. The firm, founded in 1995 as a stand-alone company of Grey Advertising, New York, focuses on entertainment and media-related Web sites and online events.
Forbes, New York, launched a new site for advertisers at The site functions as an online media kit for all the Forbes publications including Forbes Digital Media and special interest publications. Advertising information, video clips and contests all reside on the site.
AdKnowledge, Palo Alto, Calif., released its monthly Online Advertising Report for April, revealing the average gross Web ad rate for March was $36.63–a decrease of 6 percent over the last 12 months. Technology sites such as CNET’s and Ziff-Davis’ ZDNet showed an increase in ad rates.
Last week Lycos, Waltham, Mass. acquired WiseWire Corp., Pittsburgh, Pa., for $39.75 million in stock. WiseWire produces software for customized and user-preference searching capabilities. Lycos, which also recently acquired Tripod, will integrate personalized search into its directory. New directory features will also include more picture-based search results. Lycos officials said that by buying WiseWire, they expect their search product to be larger than Yahoo’s by July.