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The Detroit Auto Dealer’s Association named Microsoft’s CarPoint (www.carpoint.com) as its official Internet site for next year’s North American International Auto Show in January. New model unveilings will be cybercast live.
VF Corp.’s apparel label, Lee Pipes, launched www.leepipes.com, which was designed by BlairLake New Media, Kansas City, Mo. The company is mulling an online marketing push for as soon as this year, which will likely include banner buys on extreme sport sites. For now, the site will be promoted with a link from www.leejeans.com.
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