IQ News: bits

-Audience measurement firm Media Metrix, New York, filed for a $48.3 million initial public offering last week. The company will use the proceeds to redeem shares held by its largest shareholder, market research firm NPD Group, as well as for international expansion and new product development. Underwriters include Donaldson, Lufkin & Jenrette and BancBoston Robertson Stephens.
-R.R. Donnelley On-Line Services, Chicago, has formed a strategic alliance with Multimedia Live, Novato, Calif., a Web design and development firm that provides customized
e-commerce solutions. The companies will provide a range of e-commerce services, from template-based solutions for small merchants to custom online stores with advanced features.
-MTV, VH1 and Nickelodeon, all units of Viacom, New York, announced the creation of two new sites, one targeting children and the other targeting music fans. The kids-only service, “Project Nozzle,” is scheduled to launch September 1999, while the new music hub,
code-named “The Buggles Project,” is slated for a June 1999 debut. MTV Networks also acquired Imagine Radio, Brisbane, Calif., which will be integrated into the new site.
-Marathon Innovations, Boston, has launched its SmartPath Marketing Automation Software for advertising agencies. The tool automates marketing, agency and publishing processes involved in planning, development and review and organizes them on the Web.
-Online retailer, Seattle, last week moved closer to becoming a full service e-mall by adding links throughout its site to, Redmond, Wash., a Web pharmacy that sells prescription drugs, plus over-the-counter health and beauty products., which is partially owned by Amazon, will operate as an independent site and has purchased ads on America Online, Dulles, Va., Yahoo!, Santa Clara, Calif., and Excite, Redwood City, Calif.
-Netcaster, Dallas, and Trimark Pictures, Santa Monica, Calif., last week inked a deal whereby Trimark will license 50 films, including the Warlock and Leprechaun series, for Internet distribution via signed the agreement in exchange for $3.2 million in Trimark stock