IQ News: Bits

Yahoo, Santa Clara, Calif., will unveil today its long awaited Yahoo platinum Visa Card. Issued by First USA, Wilmington, Del., the card offers a fixed APR of 9.9% and is touted as the first card with a risk-free online shopping guarantee. The card will be promoted throughout Yahoo beginning this week. Separately, the company launched Yahoo Finance Tax Center in time for filing season.
Late last month, Procter & Gamble, Cincinnati, quietly launched a new Web site for Dryel, the packaged goods maker’s new at-home fabric care product for dry-clean-only clothes. The site, developed by new media agency iMC2, Dallas, offers product information.
wWith hopes of luring international advertisers, LinkExchange, the San Francisco-based ad network, is today launching a new service that targets sites and audiences by language. LinkExchange’s 200,000-plus Web sites are packaged to advertisers by category.
Total College Network, a Raleigh, N.C.-based online sports network, said it would launch a whopping 42 new sites today. Each of the sites would focus on sports at major colleges. The sites’ features will include schedules, news and real-time cybercasts.
Macromedia, San Francisco, has formed a new entertainment site called ShockRave to promote Shockwave, its animation technology. United Media, Comedy Central, Columbia TriStar and SegaSoft Networks have provided games, puzzles and cartoons created with Shockwave.
Poppe Tyson, New York, has relaunched a Web site for LendingTree, Charlotte, N.C., a free online consumer lending service that links applicants with financial institutions. The agency will handle ongoing maintenance of the site. Poppe beat out two other new media agencies for the assignment.
24/7 Media has named Grybauskas Beatrice, both New York, to create a print campaign targeting sites and advertisers. The online ad sales firm’s online campaign will be handled by Grybauskas’ new media arm, Blue Dingo Digital.
wSaveSmart, Mountain View, Calif.-based online promotions company, secured $14 million in funding, it announced last week. Major investors include: Cendant Corp., Stamford, Conn., DataCard Corp., Minnetonka, Minn., Draper International, San Francisco, Intel, Santa Clara, Calif., Microsoft, Redmond, Wash., and Softbank Technology Ventures, San Jose, Calif.