IQ News: bits

-StatusFactory.com, the online bill-paying service from CyberBills, Mountain View, Calif., today announced a guarantee program designed to eliminate consumer concerns about sharing financial information. The 10 guarantees of such things as confidentiality and accuracy are backed up with offers of cash and services if they’re not met.

-Netraction, Los Angeles, today introduced Viewer, a Web ad format that persists at the bottom of the user’s screen no matter what Web pages are visited. Rich media ads are loaded on dial-up and served from the user’s computer; they link back to advertisers’ Web sites. Netraction tracks, records and aggregates each click using anonymous profiles.

-Pop culture commerce and comment site WhatsHotNow.com, Los Angeles, today launched its first national ad campaign with the aid of Sagon-Phior of Los Angeles. The print ads will appear in the December issues of such groovy print pubs as Maxim, Details, Paper, Flaunt and Stuff.

-Direct response ad network Flycast Communications Corp., San Francisco, said it has signed on 400 sites for the commercial launch of Flycast Valet. The service lets participating sites add co-branded information and e-commerce services. The company said all ad inventory and sponsorships for the program are sold out for the next five months.

-Santa Monica, Calif.-based Digital Entertainment Network last week officially opened its doors at den.net. The interactive online network creates original programming aimed at Generation Y, and its newly revamped site will offer community features and e-commerce opportunities. Charter sponsors and advertisers include Blockbuster, Dell, Ford Motor Co., Microsoft, Pennzoil Quaker State and Pepsi.

-Internet talk radio Web site eYada.com, New York, launched a channel devoted to live, original sports talk hosted by the nation’s leading sports journalists, including Sports Illustrated’s Kevin Cook, pro-wrestling authority Dave Meltzer and combat sports expert Eddie Goldman.

-Correction: IQ regrets an error in the Nov. 8 Shock Troops profile of Janine Bousquette, senior vice president of marketing, eToys, who was erroneously identified as Janice Bousquette in the article’s headline.