IQ News: bits

Several research firms have teamed up with Digital Marketing Services, an online market research firm part-owned by America Online, to conduct online surveys of AOL subscribers in the future. The firms include Roper Starch Worldwide, ASI Market Research and M/A/R/C Research.
Yoyodyne Entertainment and American Express have teamed up to create EZSpree, an online shopping promotion that will run on more than 140 online merchants’ sites, including Wal-Mart, J.C. Penney, Dell Computers and 1-800-FLOWERS. Users will be enticed to shop online by the chance to win $100,000. EZSpree, which runs from Oct. 8 to Jan. 3, will be supported by an estimated $500,000 online media campaign from Yoyodyne.
The Coalition for Advertiser Supported Information and Entertainment (Casie) has released a glossary of Internet marketing terms. The primary focus is on measurement guidelines and terminology. It is available for $15. For more information, call (212) 455-8025.
American Isuzu Motors and Mazda Motor of America will launch redesigned sites this month to coincide with the beginning of the new model year. The agency for both car makers, Netwerks, Torrance, Calif., is building close to 1,000 individual dealer sites to drive prospective leads to online showrooms. The Mazda site will also offer sneak-peak viewings of new Mazda models and sticker prices on current inventory. Both car makers plan to buy online media, such as sponsorships, banner and keyword buys.
IQ is currently gathering information for its annual guide to interactive agencies. In order to be considered for inclusion in a ranking of the top interactive agencies by revenue, contact Jim English at jenglish, for a questionnaire. The survey must be returned no later than Monday, Oct. 13.