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Several research firms have teamed up with Digital Marketing Services, an online market research firm part-owned by America Online, to conduct online surveys of AOL subscribers in the future. The firms include Roper Starch Worldwide, ASI Market Research and M/A/R/C Research.
Yoyodyne Entertainment and American Express have teamed up to create EZSpree, an online shopping promotion that will run on more than 140 online merchants’ sites, including Wal-Mart, J.C. Penney, Dell Computers and 1-800-FLOWERS. Users will be enticed to shop online by the chance to win $100,000.
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