Yoyodyne Entertainment, Irvington, N.Y., today launches an online trivia game to promote Bausch & Lomb’s new Web site (www.bauscheyecare.com) for its over-the-counter eye drops brands.
The two-month promotion, “The Eyes Have It Sweepstakes,” features information on products that ease eye discomfort caused by allergies, redness and “computer vision syndrome”–eye strain due to prolonged computer usage.
“The eight-week trivia contest model is sort of a hallmark Yoyodyne promotion,” said Jerry Shereshewsky, vice president of marketing for the online direct marketing company.
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