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Opt-in: Better marketing through direct e-mail.
Since the birth of direct marketing, the mantra for companies hawking their wares has been to establish one-to-one relationships with consumers, a daunting task in a mass market world. It wasn’t until the Internet came along that companies could effectively aim their messages at their desired targets and hope for anything that resembled a direct hit. With the advent of electronic mail-perhaps the digital age’s ultimate killer app-e-marketers can now execute the most direct of direct marketing campaigns and nail the bullseye every time.
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