IQ News: Acquisition Begets New Kana Software Offering

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The new Kana 4 software product is being released today, the first by-product of the acquisition of San Mateo, Calif-based e-mail marketing software maker Connectify by e-marketing applications provider Kana Communications.
Kana 4 includes an upgraded release of the Palo Alto, Calif.-based Kana’s flagship product, Kana Response, which provides automated customer service, as well as two new products, Kana Commerce, a transaction-oriented series of applications, and Kana Connect, which embodies Connectify’s technology.
Kana CEO Michael McCloskey said Kana 4 is a full online communications system for current and future clients.
“The added functionality is very important for us,” said Lowell Knighton, project manager for Convergys of Cincinnati, a Kana client which beta-tested Kana 4.



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