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BigBook, San Francisco, Calif., named Woodson Hobbs president and CEO. Hobbs was chief information officer of Charles Schwab & Co. Kris Hagerman, BigBook’s founder, becomes chairman of the board and adds the role of president of BigBook Direct, a new division for network marketing and online advertising for small businesses. . . . John S. Riccitiello, former CEO and president of Sara Lee’s bakery division, was appointed president of Electronic Arts, San Mateo, Calif. .
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