IQ Interactive Special Report: Interactive Marketing Awards - Best Offline Campaign for an Online Brand - Pets.com

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Sock Puppet’s antics have helped distinguish this online pet store from the rest of the pack.
His button eyes, his nubby fur, his watch-collar–he may not be the spiffiest dog on the block, but for Pets.com it was love at first sight. “We thought it was important to put a face on the company,” explains John Hommeyer, vp of marketing at Pets.com.

AW+

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