IQ Interactive Quarterly: What Works

What is working online these days? We posed that question to four creative directors at interactive agencies around the country. We showed them five recent campaigns, from a variety of clients—AOL 9.0, Gillette Venus razor, Song Airlines, Ford F-150 pickup truck and SpikeTV—and asked them what they thought. We wanted to find out what worked and what didn’t work, whether the ads were compelling or intrusive, and whether the work inspired them to take that call to action—whether that meant going deeper into the site, or taking the quiz or voting for their favorite computer games.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in