IPG Trio Reaches Kaiser Finals

Three IPG agencies last week were named finalists for Kaiser Permanente’s estimated $40 million ad account. Deutsch/LA in Marina del Rey, Calif.; Campbell-Ewald in Los Angeles and Warren, Mich.; and McCann- Erickson, pitching with its Humancare division in New York, will meet with the client in December, according to consultancy Brandstream, which is managing the review for the Oakland, Calif., HMO.