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Over the past few months, Interpublic Group has searched high and low for an executive to fill a newly created position to oversee the company’s media-agency operations and get them back on track. By last week, the candidates had been narrowed to two, an agency executive and a cable network veteran. In the end, the cable guy won.
The decision to hire a media seller rather than a media-agency type surprised some industry insiders. But overall reaction from analysts was positive.
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