IPG Media Puzzle Clearer With Hire Of Nick Brien

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The appointment of Nick Brien to the worldwide CEO post at Interpublic Group’s Universal McCann clarifies a key structural element in the holding company’s ongoing efforts to reorganize its media agencies into a separate operating unit.

IPG’s biggest competitors (WPP Group, Omnicom Group and Publicis Groupe) have embraced that model, and IPG has signaled in recent months that it is committed to implementing some variation of it—most notably with the hiring in May of former MTV Networks COO Mark Rosenthal as chairman and CEO of newly formed IPG Media.

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